Everything included

Everything included.

Every tool, system, and support layer that comes with Reframe Realty. No upsells, no hidden tiers.

Two parts: what the team gives you, and what the brokerage gives you. Here’s the whole outline.

Part one

What the team gives you.

This is the Reframe side — the coaching, the tools, and the structure that change how your week actually runs.

01

Coaching

Structure for how you work, not motivation for how you feel.

Executive coaching (1:1) · Executive function coaching · Behavioral psychology training · Weekly flight plan · Deal strategy & negotiation

02

Differentiation

Proof of what you do, instead of claims about who you are.

Differentiation training · Consult-first discovery · Risk & option mapping · Making it visible

03

Client tools

What your clients actually feel, from first contact to closing.

Buyer & seller flight plans · Decision-support checklists · Consumer education · Reframe Lab · Reframe Mind

04

Leads

Real people in a real transition — not internet leads.

Relocation Concierge pipeline · Optional lead nurture & inside sales assist

05

Marketing

Being findable without having to become a marketer.

Website development & management · SEO & local visibility · Social strategy & YouTube

06

Operations

Less chaos in the details, so you stay with the people.

Transaction coordination · Listing marketing & launch · Marketing support coordination

Part two

What the brokerage gives you.

This is the Real side — the platform, the economics, and the long-term upside underneath everything above.

07

The platform

The systems that carry the transaction so you don’t.

reZEN · Leo AI / CoPilot · Real Design Center · Real Academy · Events & community

08

Financial

Your business money in one place, working for you.

Real Wallet · Wallet Rewards · Wallet Capital

09

Wealth & equity

Building something that outlasts your active career.

5-tier revenue share · Willable revenue share · Stock purchase plan · Capping stock awards · Elite agent rewards · Attraction bonus stock · Real Retirement

10

Integrated services

A smoother experience for the people you represent.

One Real Mortgage · Real Originate · One Real Title + Escrow

11

Benefits

Independent shouldn’t have to mean unprotected.

Major medical / healthshare · Dental & vision · Term life & disability · RX support · Healthcare concierge · Mental health resources

In their words

What people say about working with Lance.

I have been in real estate for 30 years and have heard all of the ‘rah rah’ in various iterations — all saying basically the same thing. Doing it the same way. The reason I work with Lance is simple: he thinks outside the box. He sees opportunities where others do not. THAT has value, and is delightfully refreshing.

Lisamari Emery

Managing Broker, SRES · Reframe Realty

Lance helped me discover that the more authentic I am to my true self, the better my relationships are. This was life changing, as I was trying to be everything to everybody.

Chad Jeffers

Musician, agent, educator

Having worked alongside Lance, I have firsthand experience of the impact his knowledge has on development.

John Lannan

Former MLB pitcher · Organizational psychologist, Toronto Blue Jays

Working with Lance’s group has been unbelievable, as it’s helped me streamline my business, be much more effective in increasing referrals and connections. Most importantly, so much of the stress of this career has come off because of how Lance has helped me learn to work with who I am and how I love working to simplify so much of the job.

Barbara Benotto

Realtor, Compass

Lance’s care for others in interpersonal growth and professional development has led to a transformative experience for many. He not only talks the talk, but truly walks the walk.

Dr. Deb Courtney

Psychotherapist

Lance helped me define clear boundaries and empowered me to find the perfect balance between work and personal life. He introduced me to powerful tools and techniques that have revolutionized my work efficiency.

Jessica Crase

Realtor, Compass

Lance is brilliant and unfailingly helpful with a remarkable gift for solving vexing problems.

Chuck Scarborough

Emmy Award-winning journalist, NBC News

I have been in real estate for 30 years and have heard all of the ‘rah rah’ in various iterations — all saying basically the same thing. Doing it the same way. The reason I work with Lance is simple: he thinks outside the box. He sees opportunities where others do not. THAT has value, and is delightfully refreshing.

Lisamari Emery

Managing Broker, SRES · Reframe Realty

Lance helped me define clear boundaries and empowered me to find the perfect balance between work and personal life. He introduced me to powerful tools and techniques that have revolutionized my work efficiency.

Jessica Crase

Realtor, Compass

Lance’s care for others in interpersonal growth and professional development has led to a transformative experience for many. He not only talks the talk, but truly walks the walk.

Dr. Deb Courtney

Psychotherapist

Having worked alongside Lance, I have firsthand experience of the impact his knowledge has on development.

John Lannan

Former MLB pitcher · Organizational psychologist, Toronto Blue Jays

Working with Lance’s group has been unbelievable, as it’s helped me streamline my business, be much more effective in increasing referrals and connections. Most importantly, so much of the stress of this career has come off because of how Lance has helped me learn to work with who I am and how I love working to simplify so much of the job.

Barbara Benotto

Realtor, Compass

Lance helped me discover that the more authentic I am to my true self, the better my relationships are. This was life changing, as I was trying to be everything to everybody.

Chad Jeffers

Musician, agent, educator

Lance is brilliant and unfailingly helpful with a remarkable gift for solving vexing problems.

Chuck Scarborough

Emmy Award-winning journalist, NBC News

I have been in real estate for 30 years and have heard all of the ‘rah rah’ in various iterations — all saying basically the same thing. Doing it the same way. The reason I work with Lance is simple: he thinks outside the box. He sees opportunities where others do not. THAT has value, and is delightfully refreshing.

Lisamari Emery

Managing Broker, SRES · Reframe Realty

Working with Lance’s group has been unbelievable, as it’s helped me streamline my business, be much more effective in increasing referrals and connections. Most importantly, so much of the stress of this career has come off because of how Lance has helped me learn to work with who I am and how I love working to simplify so much of the job.

Barbara Benotto

Realtor, Compass

Lance helped me define clear boundaries and empowered me to find the perfect balance between work and personal life. He introduced me to powerful tools and techniques that have revolutionized my work efficiency.

Jessica Crase

Realtor, Compass

Lance helped me discover that the more authentic I am to my true self, the better my relationships are. This was life changing, as I was trying to be everything to everybody.

Chad Jeffers

Musician, agent, educator

Lance’s care for others in interpersonal growth and professional development has led to a transformative experience for many. He not only talks the talk, but truly walks the walk.

Dr. Deb Courtney

Psychotherapist

Lance is brilliant and unfailingly helpful with a remarkable gift for solving vexing problems.

Chuck Scarborough

Emmy Award-winning journalist, NBC News

Having worked alongside Lance, I have firsthand experience of the impact his knowledge has on development.

John Lannan

Former MLB pitcher · Organizational psychologist, Toronto Blue Jays

What this adds up to

Everything you need. Nothing you don’t.

Programs and benefits vary by state and eligibility, and they change as the platform grows. We’ll walk you through the current details rather than leave you to guess at them.

Ready to see it all in action? Let’s talk about what actually fits your business.