(Your coach)
Lance Pendleton.
Lance has spent twenty years training agents. Most of the agents on this team coached with him before they joined.
Book 15 minutes with Lance
(Where he comes from)
He started out teaching people how other people think.
Lance started at Apple as a market trainer. That’s where he learned the behavioral psychology he still teaches, about how people think and how they decide. The more he learned, the more he saw it applied to anyone who sells for a living and is trying to build something.
He went on to be Chief Innovation Officer at the largest Sotheby’s International Realty affiliate in the U.S., then National Head of Agent Development at Compass. He’s a TEDx speaker, the host of the Market Ready podcast, and the author of The Senior Partner.
A lot of what he knows came from interviewing buyers and sellers about what the process felt like. Most coaching in this industry never talks to the consumer at all.
6,000 to 30,000.
Agents at Compass while Lance led agent development there.
(What he believes)
Good coaching makes you need the coach less.
The test Lance runs on every session is whether it builds your ability to run your business without him, or trains you to need him. Three years from now, the goal is that you’re better at this than you are today and you’d be fine on your own. We’d rather you didn’t want to go.
(In their words)
“Lance helped me discover that the more authentic I am to my true self, the better my relationships are. This was life changing, as I was trying to be everything to everybody.”
Chad Jeffers
Musician, agent, educator
“Lance’s care for others in interpersonal growth and professional development has led to a transformative experience for many. He not only talks the talk, but truly walks the walk.”
Dr. Deb Courtney
Psychotherapist
“Having worked alongside Lance, I have firsthand experience of the impact his knowledge has on development.”
John Lannan
Former MLB pitcher · Organizational psychologist, Toronto Blue Jays
“Lance is brilliant and unfailingly helpful with a remarkable gift for solving vexing problems.”
Chuck Scarborough
Emmy Award-winning journalist, NBC News
Fifteen minutes is enough to know.
Lance takes every first call himself. He’ll ask how you work now and what you want to build, then tell you whether this fits.
Book 15 minutes with Lance